Second Engine Partners / Partnership Advisory
Know what’s right for right now. And the strategy for what’s next.
Turn partnerships into a second revenue engine. I help technology companies build partner programs, activate cloud co-sell, and close the strategic deals that move the business forward.
Explore engagement models
Fig. 01 / The partnership value triangle
YOUR ORGANIZATION
PARTNER
CUSTOMER
The best partnerships create real value for all three sides: your organization, your partner, and your customer. No side optional.
01 / Strategy and execution
Senior judgment. Hands-on execution.
Not another framework to put on a shelf. A clear plan, a working partner motion, and an operator accountable for moving it forward.
01 / 2-3 weeks
Partner Program Diagnostic
A fixed-fee, 3-week assessment that tells leadership what the partner motion is really producing, what to fund, and what to fix first.
02 / 6–8 weeks (8–10 for 2+ tracks)
Platform Partner GTM (Cloud, Data & AI)
Turn cloud, data, and AI platform relationships into pipeline: marketplace listings, partner-side champions, joint solutions, and a repeatable co-sell motion.
03 / Monthly, 3-month minimum
Fractional Head of Partnerships
A senior partnerships leader 1-2 days a week: owning strategy, top partner relationships and co-sell pipeline until you are ready for a full-time hire.
04 / Per deal
Strategic Partnership Deal Support
Senior support on one high-stakes partner deal: OEM, embedded, resale, strategic alliance, cloud commitment or renegotiation.