Engagement models / Second Engine Partners
A second engine. Built for your stage.
Fixed-scope projects and retainers that turn partners into a second revenue engine. Start with a clear diagnosis, build the foundation, or bring in a senior operator to lead.
Assess & Align
Partner Program Diagnostic
A fixed-fee, 3-week assessment that tells leadership what partner motion is really producing, what to fund, and what to fix first.
2-3 weeks
Workshop / Advisory
One facilitated session that gets the exec team (or board) aligned on why, with whom and how you will partner.
1 day
Build the Foundation
Partner Program Build / Launch
Design and launch a partner program that the sales team uses and partners want to join: types, tiers, benefits, rules of engagement, attribution and launch.
8-12 weeks
Partner Ops, Attribution & PRM Setup
Put the systems and rules in place to measure partner impact: attribution model, CRM fields, deal registration, PRM selection and a partner dashboard.
6 weeks
Partner Team Design, Hiring & Comp
Design the partner organization, write the roles, build the comp plans, and help you hire the right partner leader and team.
4-6 weeks
Launch Partner Motions
Platform Partner GTM (Cloud, Data & AI)
Turn cloud, data, and AI platform relationships into pipeline: marketplace listings, partner-side champions, joint solutions, and a repeatable co-sell motion.
6-8 weeks (8-10 for 2+ tracks)
GSI & Services Partner Program
Build a services partner channel with global and regional systems integrators and consultancies that sells, implements and expands your product in accounts.
8-10 weeks
ISV & Technology Ecosystem
Build a technology partner ecosystem around your platform. Determine which integrations integrations to prioritize based on the value they bring the business.
8 weeks
Lead & Close
Fractional Head of Partnerships
A senior partnerships leader 1-2 days a week: owning strategy, top partner relationships and co-sell pipeline until you are ready for a full-time hire.
Monthly, 3-mo min
Strategic Partnership Deal Support
Senior support on one high-stakes partner deal: OEM, embedded, resale, strategic alliance, cloud commitment or renegotiation.
Per deal
Advisor retainer (light)
Senior partnerships input on call, without a fractional role: two working sessions a month plus async access.
Monthly